Most of the Swiss fashion houses are in Zürich. The Swiss look is casual elegant and luxurious. The fabrics manufactured in St. Gallen are exported to the most important fashion Houses all over the World (Paris / New York / London / Milan). The first Swiss luxury brand is Alvoni from the italo/Swiss designer Marianne Alvoni.
Read More......Sabtu, 05 September 2009
American fashion design
The majority of American fashion houses are based in New York, although there are also a significant number in Los Angeles, where a substantial percentage of clothing manufactured in the US is actually made, Miami, and Chicago, which was once a center of American fashion. American fashion design is dominated by a clean-cut, casual style, reflecting the athletic, health-conscious lifestyles of some American city-
dwellers. A designer who helped to set the trend in the United States for sport-influenced day wear throughout the 1940s and 50's was Claire McCardell. Many of her designs have been revived in recent decades. More modern influences on the American look have been Calvin Klein, Ralph Lauren, Anna Sui, Donna Karan, Kenneth Cole, Marc Jacobs, Michael Kors, Vera Wang, Betsey Johnson and Tommy Hilfiger.
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